Creating impactful email design
We were appointed to develop more effective and engaging customer email designs in line with the needs of the self-service platform the client was using.
The key was to ensure the designs were both on brand and scalable for the platform.
The Marketo content management system included a pre-set grid structure which had to be adhered to. So our team set about finding ways to inject a design aesthetic that worked for both needs.
The new email module template designs provided a more flexible and unique look and feel for communications going forward.